Joey Towel was born when a boy from the surf met a girl from the mountains!
A connection between sea & land. A surfer & hiker came together on a trip which found them high in the clouds hiking world famous locations such as "Yellow Mountain". During the trip we had taken with us 2 sample microfibre towels that we had been developing for trial in Germany. After using our product throughout hiking & extended trip we were so impressed with the functionality & quality we had achieved. This towel could do everything! And... it was so light and compact! Perfect for water sports but also an amazing lightweight compact item for Hiking! We decided that this was the product we wanted to continue to develop and provide to the world! Being born in Australia our founder knew that this was the perfect functional towel for Australian water sport & leisure.